Let’s talk depth not width.
In fact, let’s talk specifically about ‘depth not width’ when it comes to social media.
How many Facebook followers does your business page have?
What percentage of those Facebook followers do business with you?
What percentage of those followers bring business to you?
Time for a little maths.
Say I have 10000 Facebook followers and 1% do business with me plus another 1% bring me business. That converts to a score of 200.
Or I may have 1000 Facebook followers of which 10% do business with me plus 10% who bring business in. That’s a score of 200.
Maybe I have just 100 followers but all of them do business with me and all of them have brought business to me then that’s also 200.
Which business ‘looks’ as though it is performing the best? Based purely on the number of followers?
We all know looks can be deceiving.
The point of this post isn’t to discourage growing a follower count. Not at all. It’s to emphasise that it’s depth not width that matters when you are putting together a social media strategy. Aim for quality not quantity. Focus on reality not vanity. Put your effort into real conversions that bring actual business revenue in. We can all be busy, but to be smart is more profitable.
Who wouldn’t love 10000 followers who all do business with you, and all bring in further business? Now that’d be a score worth posting.
Want to know more? Read this by Gary Vaynerchuk | Depth Vs Width
Jo Wright founded Wright Marketing Media in 2014 after teaching herself blogging and social media from the ground, up. She works from her desk (overlooking a garden in Staffordshire) but works with clients from all across the UK thanks to the information super highway.